Monday, March 27, 2006

This Is Fame?

Strumpette - "A Naked Journal of the PR Business" - debuted this weekend, with a snarky post that suggests that Steve Rubel of MicroPersuasion, the PR industry's uber-blogger, will be on the outs at Edelman within a few months. "Place your bets."

Already, as of this writing, the initial post has 42 comments, of varying degrees of quality and counter-snarkiness. Nice way to get attention, Strumpette. But did ya really think we'd believe that "the chicks" in your office were gossiping about Mr. Rubel?

More importantly: what do you do for an encore? This industry, all $3B of it, is still a small field. For all his "fame" in the blogosphere, there are probably only 500-some-odd people who even know of Steve Rubel. I feel for the guy. Steve is among the very first journeyman PR guys to gain some clout outside the Big Names like Burson, Edelman, Weber, Dyson, etc., and he's just 7 minutes into his 15-minute run at fame when he's attacked...

I tip my hat to the headlong rush of Strumpette to the top o' the meme, but I can't help but smirk at the silliness of it all.

I think I'll go take care of my clients. They are so good about ensuring that we keep things in perspective.

2 Comments:

Blogger Mike Abundo said...

Good to see I'm not the only one taking heat for a hot blog pic.

March 27, 2006  
Anonymous Andrea Weckerle said...

Todd: I'm in for $5 as well.

March 27, 2006  

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