Friday, March 31, 2006

Never Burn A Bridge

A very cool newbiz prospect entered our pipeline this week. A name-brand consumer tech company has extended an invite to their RFP. We've made some great headway in our Lifestyle Technologies Group, with clients such as Shimano, Oakley, Ugobe, etc., and it would be sweet to add this company to the roster, too.

But what is interesting about this prospect is how it came to us.

The PR manager at the client company was a former interview candidate at SHIFT. Interestingly, this person did not get the gig with us (can't remember why - for all I know, we did make an offer) ... But, apparently they were so impressed by the folks they met that when this person landed "the big job" at the consumer tech company, they remembered the interview fondly and subsequently extended the invite to pitch their business.

Never, ever burn a bridge. Be nice to e-v-e-r-y-b-o-d-y.


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