Thursday, January 05, 2006

CMO Magazine Ceases Dead-Tree Publication

Bummer. And it looks like the Web-only stuff will soon sputter out, too, at least until the CMO Magazine folks figure out an alternate strategy. I wish their excellent writers and other staff the best of luck.

With so many wild & weird issues facing today's marketers, it's surprising that this great pub could not get its footing. As Constantin Von Hoffman sagely noted in his official CMO blog, "IDG may have just spent a lot of money doing someone else’s proof-of-concept work."

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