Tuesday, January 03, 2006

Another Google Riff

An interesting spin on the idea of how Google AdWords are becoming increasingly contextual, and at ever-higher speeds, is provided by Seth Godin.

Granted, the link is dated but hey, I've been on vacation.

I recently remarked on how Google could eventually chip away at the "chinese wall" between editorial and advertising. Seth's more interested in how AdWords are also becoming a barometer of the social order, e.g., when the NY transit strike was in the news, some clever advertisers figured out how to take advantage: their quick-thinking likely led to some profitable SEM campaigns.

I wonder if some quick-thinking PR firms are offering this type of service to their clients? Doesn't seem to me to be as clear-cut a function of Advertising as one might think, at least for budget-conscious, speed-freak clients...

3 Comments:

Blogger Sav Banerjee said...

Hey Todd,

Just came across your blog from the Shift Comm. site. Commenting on your blog about the Google adwords, have you read any research on the conversion rate between Organic Search and SEM? I have noticed that web users usually prefer to click organic results before they move their attention to paid results. I would like to know if there were any research conducted (especially by Google) that focuses on the performance between SEO and SEM.

January 04, 2006  
Blogger PR-Guy said...

Hi Sav –
Check this out: http://www.clickz.com/experts/search/strat/article.php/3553896
Clickz is a tremendous resource and I’d also point you to a former client of ours, Reprise Media. Their blog is full of good info and insights.
Hope this helps!

January 05, 2006  
Blogger Sav Banerjee said...

Fantastic! Thanks Todd.

January 05, 2006  

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