Tuesday, June 21, 2005

OutCast Acquired

Today it was announced that OutCast was acquired by Next Fifteen, the group that owns BitePR and Text 100. Another strong independent succumbs to the PR Oligarchy.

Typically an acquisition like this means that the agency slowly succumbs to the will of the beancounters. More than half the earn-out will be paid out on a performance basis for 5 years. With that much moola riding on things, it will be tough for the principals of OutCast to stay strong, fearless, and fun. Remember when Lois Paul was a force to be reckoned with? How about Alexander Communications? Exactly.

We'll see.

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