Wednesday, January 12, 2005

Feed the Beast

From our recent "PR Perception Gap" survey:

"Only 45 percent of companies surveyed regularly provide their sales teams with information on competitive trends. Meanwhile, more than half of sales respondents spend 1 - 5 hours per week searching for competitive information, while another 19 percent spend more than five hours..."

Isn't that time that could be better spent on outbound sales calls?

If Marketing's "Job #1" is "Opportunity Creation" (call it Lead Gen, or whatever ya want), doesn't the task of Competitive Intelligence also fall under this jurisdiction?

Hmm. Maybe "Marketing" actually is a cost center!?


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